About us

Multi-Sensory PR
An integrated marketing + communications consultancy
that creatively and strategically solves problems for clients at the intersection of enterprise and innovation.
We connect the dots between a brand’s product and purpose
creating a consistent communication strategy across multiple mediums to deliver the right brand messaging to the right audiences. Our team is comprised of forward thinking, cultural scientists who apply our signature multi-sensory PR approach to their designs, using real time data to execute strong, effective and current communication plans.
1/5
Who – We Work With: Our clients range from start-ups with a blank slate to bigger, established brands seeking innovative ways to engage their communities and establish longevity and everything in between.
2/5
How – We Communicate: We’re fluent in all mediums, including written, spoken & experiential, and we apply our signature multi-sensory PR approach to engage all the senses.
3/5
What – We Solve Problems: We dive into our brands’ current gaps, explore opportunistic moments and look at what is going on culturally to develop the most effective solutions.
4/5
Where – The Future: We of course cater to our brands’ current needs, but we also develop proactive, multi-prong strategies with their future goals and missions at heart – we practice Public Relations with an “s,” engaging in multiple relations simultaneously.
5/5
Why – We React to the World: We understand that the global communications landscape is changing, and the formulaic version of PR doesn’t work for everyone. With our ingenuity and ability to react to real time feedback of all types, we ensure that our strategies are always relevant and sustainable.

Services

Brand Whispering & PR Therapy

We listen to our clients in an open, comfortable environment to intuitively assess their past communications efforts, current problems and future opportunities.

Brandstorming

We engage in the creative process collaboratively with our clients in whatever way feels best for them, from an inspiration meeting with Diet Coke and crayons in hand to conference room PowerPoint presentations.

Brand Personality Creation

We work with you to create and translate the brand’s heart, feeling and emotions into communication opportunities.

Retail PR

We thoroughly understand “Shoppertainment” and are experts in translating a brand’s message into a participatory retail experience with intentional takeaways.

Product & Service Launches

We develop multi-prong plans and relevant activations to create pre-launch hype and post-launch buzz.

Event Conceptualization & Production

We create a vision that effectively communicates and translates a brand’s message into a powerful and engaging experience with lasting impact.

Brand Community Creation

We understand what it takes to connect with the right ambassadors/ influencers/ spokespeople, and we are not afraid to collaborate with others.

Brand Partnerships

We cohesively curate the most compelling brand partnerships, capturing similar viewpoints and stories to create a neighborship with natural chemistry.

 
F&B
Experiential & Entertainment
Fashion
Beauty
Real Estate
Community
Agency
Fitness
Magazine
 

Journey

The etymology of ALAB stems from the necessity for “a laboratory” in PR + communications to help brands adapt to the ever changing communication landscape. Ashley Orfus founded the lab in 2012 as a space to ideate and experiment with new ways to deliver a brand’s message and effectively connect with its consumers through a multi-sensory approach.